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Digital Marketing Skill Validation & Experience Certification by Yellow Flash Media
**Attempt the Skill Test.
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Name
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Email
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Contact no.
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(META ADS) If your Meta ad is getting clicks but no leads/sales, what is the MOST likely issue?
*
Budget too low
Wrong audience
Landing page or funnel issue
Creative color
Which campaign objective should you choose for website conversions?
*
Reach
Traffic
Engagement
Conversions
What does CTR stand for?
*
Cost To Reach
Click Through Rate
Conversion Tracking Ratio
Cost To Result
Why are Lookalike audiences used in Meta Ads?
*
To reduce budget
To find users similar to existing customers
To target competitors
To increase CPM
Your ad CTR is good but conversions are low. Mention any two actions you would take to improve performance.
*
(GOOGLE ADS) Which Google ad type appears when users search with intent?
*
Display Ads
YouTube Ads
Search Ads
App Ads
Why are negative keywords important?
*
Increase impressions
Reduce irrelevant traffic
Increase CPC
Improve SEO
Which keyword shows the highest buying intent?
*
Digital marketing
What is digital marketing
Digital marketing agency near me
Learn digital marketing
If CPC is very high in Google Ads, mention two things you would optimize first.
*
marketing shows ADS)
(SEO & CONTENT) SEO stands for:
*
Social Engine Optimization
Search Engine Optimization
Sales Engine Optimization
Search Engagement Option
Which factor impacts SEO the MOST?
*
Website colors
Page speed & content quality
Social followers
Paid ads
Why are backlinks important?
*
Improve ad performance
Increase website authority
Improve website design
Reduce CPC
Your website ranks on page 2 of Google. Mention two SEO actions you would take to improve ranking.
*
(FUNNEL & STRATEGY) Correct marketing funnel order is:
*
Conversion → Awareness → Interest
Awareness → Interest → Conversion
Interest → Conversion → Awareness
Ads → Traffic → Sales
Cold audience refers to:
*
Past customers
Website visitors
New people who don’t know the brand
Retargeted users
Have you worked on digital marketing practically? If yes, briefly mention what you worked on.
Get my certificates
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